Mar 31, 2023 08:39 PM

BUSINESS

Charts of the Day: China’s Latest Price War Is Over Coffee

By Wang Zitong, Yang Han and Li Hang

China’s coffee market has descended into a price war as newcomers have crowded in with hopes of gaining a greater share of the more than $56 billion market.

One such competitor is CoCo Fresh Tea and Juice (CoCo), a global bubble tea franchise based out of Taiwan. The company announced on Feb. 1 that it would be offering discounts of up to 50% off on its coffee through March 31.

You've accessed an article available only to subscribers

Subscribe today for just $.99.

VIEW OPTIONS

Share this article

Open WeChat and scan the QR code

GALLERY

: Gallery: Inspiration Behind Black Myth: Wukong

NEWSLETTERS

Get our CX Daily, weekly Must-Read and China Green Bulletin newsletters delivered free to your inbox, bringing you China's top headlines.

We ‘ve added you to our subscriber list.

Manage subscription

PODCAST

Caixin Biz Roundup: Record-High Net FDI Withdrawals From China

00:00

00:00/00:00

MOST POPULAR

1: Weekend Long Read: Can India Become the World’s Next Manufacturing Powerhouse?

2: Chinese Localities Adopt ‘Sell Everything to Save the Day’ Policy to Ease Debt

3: IBM Pulls R&D Units Out of China in Latest Withdrawal by U.S. Firm

4: Cover Story: Chinese Brokerages’ Dual Roles in Bond Market Sparks Concern for Conflicts of Interest That Raises Systemic Risk

5: Commentary: IBM’s Sudden China Layoffs Tarnish Reputation of ‘Foreign Company Culture’

SPONSORED

OR