Photographers take pictures of Zhang Baojin, an internet celebrity known for being a tea-drinking model, in Lishui, East China’s Zhejiang province, in November 2017. Photo: VCG

“Fashion Grandmas” rehearse a performance for a television show in Beijing on April 14. Photo: VCG

Online celebrity Ruan Yaqin (right) watches as her assistant edits a media clip for her social media channels in Beijing on April 9. Photo: VCG

“Moon Mama” He Xiuzhen, known to be proficient in 11 languages, chats with a visitor in Guilin, South China’s Guangxi Zhuang autonomous region, in September 2018. Photo: VCG

Yue Jinxia, an 82-year old online celebrity known as “Basketball Grandma”, practices basketball in Hefei, the capital of Anhui province, in December 2017. Photo: VCG

Chen Jifang, a 70-year old online celebrity known as the “Iron Pump Grandma” with over 400,000 followers, works out in Shanghai in September 2020. Photo: IC photo.

92-year old Zhen Guanfu adjusts live steaming devices at home in Huzhou, East China’s Zhejiang province, in June 2018. Photo: VCG